About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “I decided to pop by one afternoon for tea and was surprised they served one of the yummiest blueberry homemade jams I’ve ever tasted!”

    Mr & Mrs Vegan
    March 2013

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “シンガポール在住のチョコレートケーキ好きな方、 これはかなりおススメです!!”

    Zakkagasuki
    September 2010

  • “If you want to eat World class top brand dark chocolate cake you gotta try Chef Icon's cake.”

    Yellowshoess
    December 2009

  • “Thumbs up!”

    Asian Chapter
    August 2010

  • “I love the fact that they grow their own herbs like basil and use it in the foods they serve their customers. Everything is fresh and unprocessed.”

    UrbanFoodLover
    June 2013

  • “Hokkaido Roll (Strawberry Cream with Fresh Strawberries!!!) - The sponge is light, but yet dense in a nice way. Once you open the cover, you can smell the aroma of it!!!”

    Ms Nikkolette
    May 2010