About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “If you want to eat World class top brand dark chocolate cake you gotta try Chef Icon's cake.”

    Yellowshoess
    December 2009

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011

  • “Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

    *Flo-Lim*
    October 2013

  • “After the first slice and i still wanna eat the second slice even if i haven't finished my first slice.”

    Korin
    November 2010

  • “The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

    YummyDelight
    June 2013

  • “I decided to pop by one afternoon for tea and was surprised they served one of the yummiest blueberry homemade jams I’ve ever tasted!”

    Mr & Mrs Vegan
    March 2013