About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

Sharing the Good News!

We are blessed to be featured by various media and bloggers. Spread the good news!

Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “Choc cake lovers, this (Chocolate Trovana) is a cake to die for. If you haven't tried this, you are really missing out on good things in life! Worth every penny, worth every calorie.”

    Eat Drink and Be Merry
    April 2012

  • “I decided to pop by one afternoon for tea and was surprised they served one of the yummiest blueberry homemade jams I’ve ever tasted!”

    Mr & Mrs Vegan
    March 2013

  • “"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

    Open Kitchen Concept
    September 2012

  • “Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

    *Flo-Lim*
    October 2013

  • “Thumbs up!”

    Asian Chapter
    August 2010

  • “If you want to eat World class top brand dark chocolate cake you gotta try Chef Icon's cake.”

    Yellowshoess
    December 2009

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011