About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “Choc cake lovers, this (Chocolate Trovana) is a cake to die for. If you haven't tried this, you are really missing out on good things in life! Worth every penny, worth every calorie.”

    Eat Drink and Be Merry
    April 2012

  • “If you want to eat World class top brand dark chocolate cake you gotta try Chef Icon's cake.”

    Yellowshoess
    December 2009

  • “The original Chocolate Trovana had all the hallmarks of a good chocolate cake. It was delightfully dense and rich… pure decadence.”

    Castles In The Air
    August 2010

  • “The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

    YummyDelight
    June 2013

  • “Their cheesecakes are heavenly! ... Creamy, not too sweet, tasty, light on the stomach. The moment that I tasted its like a Ratatouille moment. There's fireworks. :)”

    No More Stars Rock
    June 2012

  • “Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

    *Flo-Lim*
    October 2013

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

    iEatiShootiPost
    July 2010