About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “シンガポール在住のチョコレートケーキ好きな方、 これはかなりおススメです!!”

    Zakkagasuki
    September 2010

  • “"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

    Open Kitchen Concept
    September 2012

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

    *Flo-Lim*
    October 2013

  • “Choc cake lovers, this (Chocolate Trovana) is a cake to die for. If you haven't tried this, you are really missing out on good things in life! Worth every penny, worth every calorie.”

    Eat Drink and Be Merry
    April 2012

  • “Thumbs up!”

    Asian Chapter
    August 2010