About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

Sharing the Good News!

We are blessed to be featured by various media and bloggers. Spread the good news!

Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “After the first slice and i still wanna eat the second slice even if i haven't finished my first slice.”

    Korin
    November 2010

  • “Chefs Selection Toastという、カヤトーストを頂きました。 かなりのボリュームで$4.9。 巷のカヤトーストに比べると、若干お高め。 でもこれ、美味しかったです”

    アカバネーゼのシンガポール見聞録
    May 2013

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “Hokkaido Roll (Strawberry Cream with Fresh Strawberries!!!) - The sponge is light, but yet dense in a nice way. Once you open the cover, you can smell the aroma of it!!!”

    Ms Nikkolette
    May 2010

  • “Choc cake lovers, this (Chocolate Trovana) is a cake to die for. If you haven't tried this, you are really missing out on good things in life! Worth every penny, worth every calorie.”

    Eat Drink and Be Merry
    April 2012

  • “Chef Icon is another gem in Kampong Bahru.”

    Tanjong Pagar Guide
    November 2011

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011