About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

    Open Kitchen Concept
    September 2012

  • “Cheesecake's for CHEESE LOVERS especially! Super fresh, super tasty, super thick!!!”

    Ms Nikkolette
    November 2010

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “I love the fact that they grow their own herbs like basil and use it in the foods they serve their customers. Everything is fresh and unprocessed.”

    UrbanFoodLover
    June 2013

  • “Friends who stay in India fly in, order the cake and bring it home by hand to their families. That is how good this cake is.”

    PetuniaLee
    October 2011

  • “The original Chocolate Trovana had all the hallmarks of a good chocolate cake. It was delightfully dense and rich… pure decadence.”

    Castles In The Air
    August 2010

  • “After the first slice and i still wanna eat the second slice even if i haven't finished my first slice.”

    Korin
    November 2010

  • “Chefs Selection Toastという、カヤトーストを頂きました。 かなりのボリュームで$4.9。 巷のカヤトーストに比べると、若干お高め。 でもこれ、美味しかったです”

    アカバネーゼのシンガポール見聞録
    May 2013