About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “After the first slice and i still wanna eat the second slice even if i haven't finished my first slice.”

    Korin
    November 2010

  • “Chefs Selection Toastという、カヤトーストを頂きました。 かなりのボリュームで$4.9。 巷のカヤトーストに比べると、若干お高め。 でもこれ、美味しかったです”

    アカバネーゼのシンガポール見聞録
    May 2013

  • “Their cheesecakes are heavenly! ... Creamy, not too sweet, tasty, light on the stomach. The moment that I tasted its like a Ratatouille moment. There's fireworks. :)”

    No More Stars Rock
    June 2012

  • “Thumbs up!”

    Asian Chapter
    August 2010

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013

  • “Cheesecake's for CHEESE LOVERS especially! Super fresh, super tasty, super thick!!!”

    Ms Nikkolette
    November 2010

  • “The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

    YummyDelight
    June 2013

  • “"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

    Open Kitchen Concept
    September 2012