About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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We are blessed to be featured by various media and bloggers. Spread the good news!

Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “I love the fact that they grow their own herbs like basil and use it in the foods they serve their customers. Everything is fresh and unprocessed.”

    UrbanFoodLover
    June 2013

  • “I decided to pop by one afternoon for tea and was surprised they served one of the yummiest blueberry homemade jams I’ve ever tasted!”

    Mr & Mrs Vegan
    March 2013

  • “Friends who stay in India fly in, order the cake and bring it home by hand to their families. That is how good this cake is.”

    PetuniaLee
    October 2011

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

    iEatiShootiPost
    July 2010

  • “"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

    Open Kitchen Concept
    September 2012

  • “Chef Icon is another gem in Kampong Bahru.”

    Tanjong Pagar Guide
    November 2011