About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

    iEatiShootiPost
    July 2010

  • “The original Chocolate Trovana had all the hallmarks of a good chocolate cake. It was delightfully dense and rich… pure decadence.”

    Castles In The Air
    August 2010

  • “The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

    YummyDelight
    June 2013

  • “Thumbs up!”

    Asian Chapter
    August 2010

  • “そのこだわりにはお店側の熱い思いを感じる。パンにはこだわりの小麦粉を使用し、すべて店内にて手作りしている。また動物性酵素剤、マーガリン、ショートニング、動物性ゼラチン、肉、リキュール、マーガリン、MSG(化学調味料)、防腐剤など合成されたものは一切使っていない。”

    AsiaX Gourmet
    March 2013

  • “Cheesecake's for CHEESE LOVERS especially! Super fresh, super tasty, super thick!!!”

    Ms Nikkolette
    November 2010

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013

  • “Dad liked it so much that he had a second piece... he'll usually stop at one and start to tell me how he can make a better one. With Chef Icon's English Queen Cake, he skipped the rattling and wolfed down a second slice.”

    For The Love Of Food
    March 2012