About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “I love the fact that they grow their own herbs like basil and use it in the foods they serve their customers. Everything is fresh and unprocessed.”

    UrbanFoodLover
    June 2013

  • “Their cheesecakes are heavenly! ... Creamy, not too sweet, tasty, light on the stomach. The moment that I tasted its like a Ratatouille moment. There's fireworks. :)”

    No More Stars Rock
    June 2012

  • “Chefs Selection Toastという、カヤトーストを頂きました。 かなりのボリュームで$4.9。 巷のカヤトーストに比べると、若干お高め。 でもこれ、美味しかったです”

    アカバネーゼのシンガポール見聞録
    May 2013

  • “Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

    iEatiShootiPost
    July 2010

  • “Mango Hokkaido roll had a creamy filling and fresh chunky mango embraced by the soft, cottony sponge. It was both satisfying and the melt in the mouth sponge was delish!”

    Delicieuxpate
    November 2012

  • “シンガポール在住のチョコレートケーキ好きな方、 これはかなりおススメです!!”

    Zakkagasuki
    September 2010

  • “I decided to pop by one afternoon for tea and was surprised they served one of the yummiest blueberry homemade jams I’ve ever tasted!”

    Mr & Mrs Vegan
    March 2013

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013