About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

Sharing the Good News!

We are blessed to be featured by various media and bloggers. Spread the good news!

Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

“Chef Icon is another gem in Kampong Bahru.”

Tanjong Pagar Guide
November 2011
“"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

Open Kitchen Concept
September 2012
“Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

iEatiShootiPost
July 2010
“Mango Hokkaido roll had a creamy filling and fresh chunky mango embraced by the soft, cottony sponge. It was both satisfying and the melt in the mouth sponge was delish!”

Delicieuxpate
November 2012
“The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

YummyDelight
June 2013
“It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

Hpility
April 2011
“シンガポール在住のチョコレートケーキ好きな方、これはかなりおススメです！！”

Zakkagasuki
September 2010
“Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

*Flo-Lim*
October 2013

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About Chef Icon

Sharing the Good News!

Our Principle

“Chef Icon is another gem in Kampong Bahru.”

“"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

“Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

“Mango Hokkaido roll had a creamy filling and fresh chunky mango embraced by the soft, cottony sponge. It was both satisfying and the melt in the mouth sponge was delish!”

“The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

“It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

“シンガポール在住のチョコレートケーキ好きな方、これはかなりおススメです！！”

“Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

LOGIN

MY BAG editclear cart

About Chef Icon

Sharing the Good News!

Our Principle

“Chef Icon is another gem in Kampong Bahru.”

“"Pure" is a very good way to name this chocolate cake. The chocolate was smooth and rich yet just subtly so.”

“Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

“Mango Hokkaido roll had a creamy filling and fresh chunky mango embraced by the soft, cottony sponge. It was both satisfying and the melt in the mouth sponge was delish!”

“The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

“It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

“シンガポール在住のチョコレートケーキ好きな方、 これはかなりおススメです！！”

“Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

MY BAG

edit
clear cart

“シンガポール在住のチョコレートケーキ好きな方、これはかなりおススメです！！”