About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “Dietitians who are fond of reciting the age-old adage "All foods can fit into a healthy diet", you have found a new ally, for this nature bakery seems to encompass the best health mantra today.”

    iEatiShootiPost
    July 2010

  • “Hokkaido Strawberry Roll was made out from Fresh cream with strawberries. The swiss roll was surrounded with scent of fresh strawberries fresh cream. The sponge was light & fluffy. The taste of the strawberries fresh cream was great!!!”

    Oktoberkloof
    August 2011

  • “It's just a simple chocolate cheesecake as well as Hokkaido Swiss roll yet the chocolate cream taste really awesome! Smooth texture of sponge layer around the cake look great and apparently it expand my appetite.”

    Hpility
    April 2011

  • “Friends who stay in India fly in, order the cake and bring it home by hand to their families. That is how good this cake is.”

    PetuniaLee
    October 2011

  • “Luscious layers of French dark chocolate for warm, intense mouthful, yielding a slightly bitter aftertaste, the hallmark of all fine chocolate cakes.”

    *Flo-Lim*
    October 2013

  • “Dad liked it so much that he had a second piece... he'll usually stop at one and start to tell me how he can make a better one. With Chef Icon's English Queen Cake, he skipped the rattling and wolfed down a second slice.”

    For The Love Of Food
    March 2012

  • “Best known for their unbelievably good cheesecakes, as well as a chocolate cake that is the fruit of six hours’ labour. In fact, they’re so good that when UrbanWire visited on a quiet afternoon, those famous cakes were sold out.”

    UrbanWire.com
    August 2010

  • “After the first slice and i still wanna eat the second slice even if i haven't finished my first slice.”

    Korin
    November 2010