About Chef Icon

Chef Icon came into existence in 2008. The company’s vision was to present a sincere form of “natural” food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company’s founders decided to pursue this dream of bringing the benefits of nature baking to everyone.

The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.

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Our Principle

Today, our bakery crafts healthy products by not adding artificial colourings and flavourings, perservatives, animal meat, rennet and gelatin, margarine, MSG, chemical bread improvers and alcohol.

Our products are suitable for muslim and vegetarian.

  • “Cheesecake's for CHEESE LOVERS especially! Super fresh, super tasty, super thick!!!”

    Ms Nikkolette
    November 2010

  • “The cream and fruits used were both very fresh. The fruits weren’t glazed with sugary syrup (which some patisserie does) hence weren’t artificially sweet.”

    YummyDelight
    June 2013

  • “The layers of chocolate mousse and chocolate cake together with the rich chocolate ganache formed a heavenly combination... Possibly the best chocolate cake I’ve tasted in a long while.”

    Delicacious
    March 2013

  • “Hokkaido Roll (Strawberry Cream with Fresh Strawberries!!!) - The sponge is light, but yet dense in a nice way. Once you open the cover, you can smell the aroma of it!!!”

    Ms Nikkolette
    May 2010

  • “Mango Hokkaido roll had a creamy filling and fresh chunky mango embraced by the soft, cottony sponge. It was both satisfying and the melt in the mouth sponge was delish!”

    Delicieuxpate
    November 2012

  • “Choc cake lovers, this (Chocolate Trovana) is a cake to die for. If you haven't tried this, you are really missing out on good things in life! Worth every penny, worth every calorie.”

    Eat Drink and Be Merry
    April 2012

  • “Their cheesecakes are heavenly! ... Creamy, not too sweet, tasty, light on the stomach. The moment that I tasted its like a Ratatouille moment. There's fireworks. :)”

    No More Stars Rock
    June 2012

  • “If you want to eat World class top brand dark chocolate cake you gotta try Chef Icon's cake.”

    Yellowshoess
    December 2009